Just as we as consumers are used to making a payment in an app at the touch of a button, Embedded Lending makes it possible to close financing in the software where entrepreneurs do their business.

Embedded Lending is the integration of financing into platforms and business tools. Entrepreneurs access financing on the platform or business tool they use to run their business. Generally, with Embedded Lending, the financing process is integrated into companies' platforms. For example, a financial services website or an accounting package. The use of data links allows the entire process to be integrated, allowing non-financial companies to act as a bridge between lending institutions and entrepreneurs.

This allows entrepreneurs to apply for funding from their business tool and see whether they qualify for funding within 1 minute. After the application is submitted, the money is often deposited in their account the next day.